Babbo Natale ti aspetta in Piazza Matteotti a Alassio | © Archivio foto

Alassio Christmas Town

A festival for young and old alike

Shopping in the boutiques of the old town, with seasonal window displays, the traditional aromas of Christmas, jingle bells, laughing children: from December 7 to January 7, the streets of the old town are transformed into a magical Christmas wonderland.

Artists, jugglers, acrobats and tightrope walkers bring the streets to live with their spectacular performances. In Piazza Matteotti, the stalls of the Alassio Street Food Festival fill the air with the delicious scent of sweet and savoury local delicacies. Among these, we recommend “panino con la ventre”, a distinctive tuna tripe sandwich, as well as “biscette” fritters, famous "Baci” biscuits, “pane del marinario” fruit bread and “gumuletti” jam-filled pastries. Don’t be put off by the names, they are all absolutely delicious!
Whilst the adults go for a stroll in search out some gifts, youngsters can have fun in the amusement park in Piazza Partigiani or go ice skating in Piazza della Libertà.
From December 16-30, Father Christmas will be waiting to welcome you to his grotto in Piazza Matteotti where you can tell him what you want for Christmas and have your photo taken with him.
And on January 6, La Befana arrives on her broomstick!
From January 1-7, the Befana arrives in Piazza Matteotti, the famous figure in Italian folklore who brings sweets to children who have been good.

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Concept, Design, Web:

Kumbe s.r.l. |


Emerson Fortunato
Marco Zanardi
Mola Mola Dive Team
VI Continente Diving Center
Giardini di Villa della Pergola
Thalasso and Medical SPA Grand Hotel Alassio
Golf di Garlenda
Mattia Righello
Un Mondo di Colori
Willie Boehmer
Giannicola Marello.


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